In my naive freshman year I was arriving at campus around 7:30am to get a relatively decent parking spot and only have a ten minute walk to class. I could arrive at 7:45am, but the walk would be closer to fifteen minutes. Plus, I could use the extra 20 minutes to study before my 8:00am…
This is an older TED Talk by Malcolm Gladwell just before his book Blink dropped. He tells the story about how the food industry figured out that there is not a single perfect product that meets everyone’s needs. Instead there are a number of different clusters that meets the majority of wants. We find this…