I know the stores track my purchases. They have tons of data on each of us. Their apps and rewards cards are precisely for knowing who I am and tracking me. The other day, my girlfriend asked me to buy something using her rewards card to push it over the $1 she was short to…
Dataclysm: Who We Are by Christian Rudder My rating: 3 of 5 stars Maybe really 2.5 stars, but I rounded up. I have read the OkTrends blog since its inception. Human behavior fascinates me, so I take any opportunity to read on it. The We Experiment On Human Beings post ensnared my attention since it…