Saw a friend ask a question about how to setup a store for WordPress on Facebook. This seemed trivial. Just look on Google for the answer.

But, then I had a thought:

What if my working with WordPress for years yields me better results?

First, I certainly have terminology that would give me better results. Like, I would search for “wordpress ecommerce plugin”. But, even if I searched for “best wordpress store”, I bet Google would turn over to me better results than a n00b who is just getting started using it.

Perhaps personalization has forced us to come full circle where people more than ever need to ask the question of their friends to get a better answer?