This past weekend, a friend invited us over to play board games. Two of the people there have been on Jeopardy. So, I found this advertisement interesting. And when I went to the feature explaining why I got the ad, I found that explanation lacking.

Supposedly, it was because I live in the US and am the right age and are similar to their existing customers. I don’t watch the show. I don’t follow their pages. My friends probably do. But, these two friends have very different interests.

My guess? Physical proximity to these friends triggered the ad.