If you have not read Gotcha Jerks, then please do first. I recently ran across The “Other Side†Is Not Dumb which goes further. Here is my favorite quote from it.
Sharing links that mock a caricature of the Other Side isn’t signaling that we’re somehow more informed. It signals that we’d rather be smug assholes than consider alternative views. It signals that we’d much rather show our friends that we’re like them, than try to understand those who are not.
It makes a great point that part of what makes discussion politics on social media problematic is the false-consensus bias where we assume people we like should always think the same way we do because they are awesome like we are. Liking the posts of Facebook friends who state things with which we agree or defriending / unfollowing people who disagree, leads to the algorithms creating an environment for ourselves where the information coming to us drives the FCB into overdrive. If we are only seeing the stuff where we agree, then we are blind to other positions out there. Going even a leap further to knocking down Straw Men certainly alienates the Other Side. They will defriend / unfollow us which leads to the same result.
I reluctantly have culled people over their behavior during the election season. I also did not expect things to get better November 9th. In my mind, this animosity has been ever increasing since 1998, so I saw no reason for it to end. Both candidates held unfavorable numbers by majorities of likely voters, so  whoever won would cause butthurt.
Family Feud is a game show where people try to guess the common answers to a poll question. If people had no FCB, then the game would be completely pointless. People would provide fairly accurate responses leading to people only uncommonly getting answers wrong. Instead, from what I have seen of the show, it seems hard for contestants in general.
Advice from The “Other Side†Is Not Dumb to consider:
A dare for the next time you’re in discussion with someone you disagree with: Don’t try to “win.†Don’t try to “convince†anyone of your viewpoint. Don’t score points by mocking them to your peers. Instead try to “lose.†Hear them out. Ask them to convince you and mean it. No one is going to tell your environmentalist friends that you merely asked follow up questions after your brother made his pro-fracking case.
Not long ago, it gave me a warm fuzzy feeling for a very conservative coworker to call me the only liberal he knows that he can discuss things. We disagree, but we respect each other enough to discuss things. I am not hurt by our disagreements. And as much as he tries to act radical, I suspect a lot of it is poker bluff acting.
Further reading:
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