“We have stronger opinions about [iPhone vs. Android] than we do the moral frameworks to guide our decisions.” To be fair the choices were selected to be ones most people would have to have taken a Philosophy major to understand, Kant versus Mill. There are other moral guides like Jesus, Aquinas, Richard Dawkins, Mohammed, Pope Bennedict, Baha’u’llah, we could use. But, yeah, the point is to think and discuss.