I wonder how many Americans became soccer fans after the upset tie with England? It seemed like the furor over the Slovenia tie became more conversational than I expected. After the amazing win over Algeria, even more people wanted to talk about the World Cup. Well, the loss to Ghana didn’t sustain the conversation. May Instant Soccer Fan? Why? can explain it.

CORFing stands for Cutting Off of Reflective Failure, and it basically means that people, like my friends, attach to a team when they are winning and dissociate from teams when they are losing. Visek says if you ask a soccer fan how the U.S. soccer team did after a win, you’re likely to hear a “we won” response. But, if the U.S. team loses their next match, most people will subconsciously dissociate from the team with a “they lost” response.

Well, we did lose the game. I hope we won more interest in the game.