From a CNN article, For Many, December’s a Dilemma by Joe Sterling (mentioned by Phillipe Copeland):

Navigating the Christmas season can be a challenge for the millions of people who don’t celebrate the holiday. Many acknowledge and sometime embrace the season’s customs, such as gift-giving and sending out greeting cards, while at the same time they are conscious of maintaining their own religious identities.

I will admit, when I was Catholic, Christmas was significantly easier. There was no conflict as I was wholly within the mainstream of others I knew. Choosing to become a member of the Bahá’í Faith didn’t significantly reduce the importance of Christmas for me. Bahá’í don’t celebrate Christmas with each other. Nor would we alienate those around us who choose to celebrate. Similarly, I would hope people don’t feel alienated when I fast in the

We still eat with family on Christmas Day. True, I no longer to to midnight or Christmas Day mass. My mother, who is also a Bahá’í stopped giving Christmas presents and only gave Ayyám-i-Há presents, a Bahá’í celebration in February just prior to our Fast and New Year. She does give presents to my brother and his wife who give and receive presents with their other family. I no longer expect Christmas presents or put up a tree, but that is okay.

Keep in mind Christmas as we celebrate it now, merges several holidays, making it convoluted. The primary one, the birth of Jesus, resonates with the Baha’i Faith. We recognize the station of Jesus and all his accomplishments. The Wiccan / Druidic winter solstice, Germanic Yuletide, the Roman Saturnia all are comingled into Christmas. As other faiths like Hinduism, Buddhism, Shinto, Islam, Judaism, and even Kwanzaa deal with the surrounding peoples celebrating Christmas, their traditions could trade in and out with Christmas. In the end, the sentiment of giving gifts is a good one, assuming one doesn’t go to excess.

The real dilemma ought to be what is the impact of gift giving. Joel Waldfogel, an economist, thinks receivers value gifts less than the giver, causing a loss in value to the economy, so he recommends gift cards. Several Bahá’ís and Christians I know donate to charities instead of gifts.