If you cannot find me, then you are not looking. If you search on Facebook for Ezra Freelove, then I am the only result at the moment. Maybe all you knew was Ezra and the city where I lived? Facebook search is not so great you could find me through my first name plus something else you knew about me (other than email or city). Probably this is for the best. We don’t want to make it too easy to stalk people, right?

Allowing users to make a username is a promotion. The blogosphere making a fuss over all this is a Chicken Little–esque. Sure Myspace, Twitter, and a number of other sites have addresses with usernames in them. No one is forcing people opposed to having one to make one. Only in the past month could one choose a username for one’s Google profile. Prior to that it was a hefty large number of numbers.

I think the reason some people prefer usernames comes down to elaborative encoding. To retain something in memory, we associate that something with existing items in memory. Short-term memory has only about 7 slots and digits are each a single item. Assuming a single incrementation per account created and over 200 million users, using a numbers means there ought to be 9 digits worth of numbers to memorize. Words occupy a single slot in short term memory, by far simplifying remembering. Which would you rather try to remember 46202460 or ezrasf?

An argument against usernames comes down to using the memory of the Facebook database or other computer memory. Computer memory is better than human memory for stuff like this.

All of these work and go to the same place:

1. http://www.facebook.com/profile.php?id=46202460
2. http://www.facebook.com/ezrasf
3. http://www.ezrasf.com/fb

Pick your poison. Enjoy.