Yeah, I keep writing about identity management. [1][2].

Few Internet users say they Google themselves regularly – about three-quarters of self-searchers say they have done so only once or twice. Study: Googling Oneself Is More Popular

People admit to having looked themselves up once or twice, but few people regularly monitor themselves. I guess its not like one’s credit report?

Of course, calling it a vanity search would keep people from looking themselves up online. Few want to be considered vain, right?